For millions of savvy consumers who shoppedonline for Christmas last year, comparisonshopping sites were all the rage, saving them time and money andeliminating the hassles of crowded malls and long checkout lines. Thisyear, online holiday shopping getsev...

TruEffect, Inc., a leading ad serving and measurement company today announced it has been hired by Affinity Internet, Inc., a global web services company. Affinity Internet Inc. helps businesses succeed on the web through a combination of technology, crea...

When it comes to comparative (non-auto) shopping online, BIGresearch's latest Simultaneous Media Survey (SIMM VIII) of over 15,000 consumers revealed that two media consumption clusters top the list, the Independents (37%) and the Opportunity Minded (19%)...